Design 


Learn how design features can improve member and client engagement and drive improved fitness outcomes while also creating a contagious environment and experience for your clients.

Design | Health Club | Gym | Hotel

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How important is design?


Welcome to an experience working with experts in fitness design. Our passion is grounded in our collective ability to develop premium greeting, gathering, and exercise spaces in your health club, personal training studio, or fitness facility.

We can show you how to maximize every square foot of space in your facility to create an experience worth remembering for your guests and members. We utilize your entire facility with special considerations for design elements that enhance the layout, functionality, lighting, sound, furniture, equipment, and environment in effort to bring to life your vision and brand to tell a compelling story without saying one word.

In addition to aesthetic features and functional components of your facility design concept we connect the dots between art, science, and business. Yes, the business of fitness. We can show you how to develop defined experiences that improve existing facility features and add to your revenue streams. The short answer is that design communicates your brand, your story, the experience you offer.

Why do we offer design services?


The fitness industry is thriving. Health club members need, want, and expect more for their membership dollars. In fact, members and clients are more informed about their health needs and growing trends in the fitness industry today than ever in our short history. And, that is a good thing. The internet, medical communities, exercise professionals and other fitness industry service providers (among other influences) are driving thought provoking experiences and consumer engagement in health, exercise, and wellness related efforts. Because of this growth and high level engagement we all have an opportunity to develop solutions for customers based on their needs and interests. As leaders in health and fitness we can build and offer exercise experiences that excite and compel our customers to maintain their health as a result of dynamic and contagious fitness programming … and, that my friends is our job.

How are our clients benefiting from fitness facility design?


Our commercial clients are technology savvy entrepreneurs who readily embrace the fact they, like us, are working to provide solutions for better educated, better informed, and more demanding customers. Health club operators are witnessing technological evolution unfolding in every aspect of their business. We embrace fitness trade shows, social media, and brilliant health club and fitness design solutions to help club managers and operators see how certain innovations are changing the way people interact with and experience interiors within the health & fitness space. As design consultants, the implications this will have on our own design decisions—regardless if it is controlling space, managing traffic through a facility, space allocation, providing interactive fitness solutions, or creating a the best possible user experience—we are seeing this as very exciting and the opportunities are limitless.

Interfacing with various environments through technology and design has been evolving the past few years to the point that we’re now seeing how these innovations are guiding us in the way we plan our customers’ space, providing us in sight on how facility design is moved. Operators in the health & fitness space are developing larger appetites for advanced design as a result of their user demand, with the following being the standard factors for the success of health & fitness spaces; customer experience, relevance, interconnected brands across multiple platforms, and the need for differentiation.

How to create a seamless user experience through designing?


The evolution of fitness designing is defining the role of your space by redirecting from a transactional model to an experience model, where facility members are seeking a personalized exercise experience with your brand.

Technological advances deepen the possibilities of what designers and operators can employ when developing compelling user environments. The simple discussion of how a facility looks is becoming something of the past. The attitude of today’s user focuses on what the brand, fitness, and transactional experience means personally to them. Facility owners and operators are realizing how the facility/club performance, experiential design elements, and the ability to share these experiences on many levels concurrently is key to their success now and in the future.

How we interact and touch our users throughout their time both within and outside of the walls of your facility are critical. The role as design consultants is to orchestrate and interact among these drivers. If we can continue to understand the course of how these technologies affect and enhance the design elements in which we use for our clients, we will be empowered to produce highly valued results with measurable outcomes for our clients.

What are the benefits of our fitness design concepts?


Increase in group participation
79%
Motivation
75%
Added Revenue
65%
Referrals
26%

Would you like to learn more about fitness design?


If you are responsible for operating exercise or fitness facilities and you would like to develop more sophisticated systems and experiences for your members and clients, please contact us today. If you would like to simply comment on our design portfolio, we want to hear from you.

After you contact us – don’t forget, we can support your facility, website, personal training, and group exercise programs. Yes, it’s free – always. Simply click on the blue triangle, above to the right, to register.

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design was last modified: November 14th, 2016 by Derek Curtice